The 'Enhance CTA' feature for Meta Ads offers examples of phrases that can replace the default CTA button text, providing a useful creative enhancement.
How It Works
By enabling the 'Enhance CTA' option under the 'Advantage+ creative enhancements' at the ad level, Meta generates key phrases from your ad sources related to your CTA. You can view these potential replacement phrases by clicking the 'Customize' button.
Limitations and Benefits
While you cannot edit the phrases individually, you can review them and decide to activate this enhancement if the suggested phrases seem likely to improve your ad's performance by changing the CTA text.
