Meta will remove the product categories feature from Advantage+ catalog ads starting in July 2025, ending advertisers' ability to use product categories to promote product types, brands, or thematic images. Ads will automatically switch to a carousel format, marking a significant change in product display.
The product categories feature, which allowed advertisers to organize and segment items within a single ad by specific product categories, brands, or thematic groupings, will no longer be available. This removal affects how advertisers present products, shifting from categorized segments to a uniform carousel display.
Previously, product categories enabled granular control over product presentation by allowing different segments within one ad unit based on classifications like product type, brand, or theme.
The change takes effect in July 2025, providing several months for advertisers to adapt. Meta has not introduced any alternative features to replace product categories, signaling a move toward simpler ad formats for Advantage+ catalog advertising.
