Meta Prepares for Threads Monetization with Ad Format Tests

August 23, 2024 at 6:13:28 AM

TL;DR Meta is preparing to monetize Threads despite initial plans to wait until reaching a billion users. Meta is testing promoted post formats with "Sponsored" markers beside usernames. Promoted posts will be integrated into users' feeds and managed through Meta Ads Manager. No live ad testing or timeline for monetization has been announced yet.

Meta Prepares for Threads Monetization with Ad Format Tests

Meta is taking steps towards monetizing Threads, its rapidly growing Twitter-like platform, despite earlier plans to delay advertising until reaching a billion users.

Key Developments:

  1. Ad Format Testing:

    • Meta is experimenting with promoted post formats for Threads.
    • App researcher Alessandro Paluzzi revealed examples showing "Sponsored" markers beside usernames.
  2. Integration Plans:

    • Promoted posts will be integrated into users' feeds.
    • Ads will be managed through Meta Ads Manager.
  3. Current Status:

    • No live ad testing on Threads yet.
    • No immediate timeline for monetization announced.
  4. Backend Preparations:

    • Meta is developing processes to support future ad implementation.
  5. Reporting Updates:

  6. Platform Growth:

    • Threads has surpassed 200 million monthly active users.
    • Meta recently launched 'insights' for Threads users.

While Meta has not officially confirmed the timeline for Threads monetization, these developments suggest the company is laying the groundwork for future advertising opportunities on the platform.

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