Meta is taking steps towards monetizing Threads, its rapidly growing Twitter-like platform, despite earlier plans to delay advertising until reaching a billion users.

Key Developments:

1. Ad Format Testing:

   • Meta is experimenting with promoted post formats for Threads.
   • App researcher Alessandro Paluzzi revealed examples showing "Sponsored" markers beside usernames.

2. Integration Plans:

   • Promoted posts will be integrated into users' feeds.
   • Ads will be managed through Meta Ads Manager.

3. Current Status:

   • No live ad testing on Threads yet.
   • No immediate timeline for monetization announced.

4. Backend Preparations:

   • Meta is developing processes to support future ad implementation.

5. Reporting Updates:

   • Meta Ads Reporting now includes a 'Threads Feed' placement option.
   • This new option currently shows no results, indicating it's not yet active.

6. Platform Growth:

   • Threads has surpassed 200 million monthly active users.
   • Meta recently launched 'insights' for Threads users.

While Meta has not officially confirmed the timeline for Threads monetization, these developments suggest the company is laying the groundwork for future advertising opportunities on the platform.