Meta Ads Reporting has introduced a new 'Threads Feed' placement option, indicating the potential release of 'Threads Feed' ads. This discovery, made by digital marketing expert Bram Van der Hallen, suggests upcoming functionality, although the placement cannot currently be selected at the ad set level in Ads Manager.
Potential Implications
If implemented, this new placement would allow advertisers to show ads in the Threads feed itself, interspersed between organic posts. The format and options for these ads are yet to be determined, but they may resemble ads shown in the X (Twitter) feed.
This development comes as Threads continues its rapid growth, now boasting over 200 million monthly active users. Meta has also recently launched 'insights' for Threads users, providing a new analytics dashboard for profile and post performance.
Context and Considerations
The introduction of ads on Threads would align with Meta's strategy of monetizing its platforms. However, it's important to note that as of now, there is no official confirmation from Meta regarding Threads advertisements.
The 'Threads Feed' placement option currently yields no results when selected in the reporting interface, further indicating that this feature is still in development and not yet active.
While this new placement option in Meta Ads Reporting provides intriguing insights into possible future developments, advertisers and marketers should await official announcements from Meta before adjusting their strategies.
This potential new advertising channel was first spotted by digital marketing expert Bram Van der Hallen in the Meta Ads Reporting interface.
