Today, we’re excited to announce new web features to help you understand how your Threads content is performing and simplify the planning process. These features include:

• Insights: Metrics about your content, such as the number of views, replies, reposts, and quotes on posts. You can also track the evolution of your follower count over time and see demographics like age, gender, and locations.
• Drafts: The ability to write and save multiple drafts of your Threads posts before sharing them. You can save up to 100 drafts for as long as you want.
• Scheduling: A new scheduling feature that allows you to create Threads posts and schedule them to publish at a later date and time. You can schedule multiple posts a day, multiple days in advance.

The new insights feature helps creators and businesses better understand their followers and measure the performance of their posts through a range of metrics. These metrics include:

• Number of views, replies, reposts, and quotes on posts.
• Evolution of follower count over time.
• Demographics of followers, including age, gender, and locations.

These insights can help creators and businesses figure out what content resonates best with their audience and tailor future posts accordingly.

The new scheduling feature on Threads allows creators and businesses to maintain a consistent online presence by creating Threads posts and scheduling them to publish at a later date and time. You can:

• Schedule multiple posts a day.
• Schedule posts multiple days in advance.

This helps streamline the content planning process and ensures that your audience receives regular updates.

The Threads API, launched in June, enables users, especially creators and businesses, to manage their Threads presence at scale. It allows them to easily share engaging content with their communities using their favorite third-party applications. This API is part of Threads' ongoing efforts to address the biggest pain points people face and to empower users to share their best content.

In May, we rolled out a new web experience for threads.net, which includes:

• The ability to pin columns for favorite searches, profiles, tags, or activity to the home view.
• Auto-updating of pinned columns in real-time.

These updates were made to make it easier for users to use Threads wherever and however they consume and create content.