Meta has initiated a new round of testing for its AI-powered Image Animation feature as of January 9, 2025, following its previous successful implementation within Advantage+ creative enhancements.
The testing program automatically includes most advertising accounts, with the AI enhancements potentially affecting up to 5% of total ad impressions across all account advertisements. Advertisers retain the option to opt out through the platform's Advertising settings.
Meta's initial Image Animation testing concluded around October 2024, after which the feature was officially integrated into the Advantage+ Enhancements suite. This latest testing phase suggests Meta is exploring enhanced versions of the technology.
Future Implications
The renewed testing phase for Image Animation technology aligns with Meta's apparent strategy to expand its automated video creation capabilities in 2025. While the current testing period's duration remains undefined, it represents Meta's continued investment in AI-powered creative tools.
While most accounts are automatically enrolled in these enhancement tests, Meta provides advertisers with the ability to manage their participation through the platform's Advertising settings screen, offering control over the implementation of these new features.
