Meta is expanding its Paid Verification program for businesses with three new tiers: Business Plus ($44.99/month), Business Premium ($119.99/month), and Business Max ($349.9/month). This move is seen as a response to the increasing saturation of ads on Instagram, where Meta is running out of ad space. The new program aims to give paying profiles priority in ad space, allowing them to bypass the queue and get featured more frequently to their audiences. This strategy is similar to what Elon Musk attempted on Twitter.
