Meta Introduces New Ad Features for Facebook, Instagram and Threads at NewFronts 2025

May 09, 2025 at 5:06:22 AM

TL;DR Meta is testing new ad formats for Facebook, Instagram, and Threads, including Reels trending ads and video ads on Threads. Advertisers can access real-time insights through Instagram's Creator Marketplace and utilize a new API for discovering creators. Partnership Ads now allow featuring one partner prominently, and Facebook Live Partnership ads are being tested. Video Expansion on Facebook Reels aims to enhance ad performance.

Meta Introduces New Ad Features for Facebook, Instagram and Threads at NewFronts 2025

Meta has introduced several ad updates for Facebook, Instagram, and Threads at NewFronts 2025. Key features include the testing of Reels trending ads, which deliver ads alongside popular creator-created Reels, and the Trends feature in Instagram’s Creator Marketplace, providing real-time insights for advertisers. A new Creator Marketplace API is also being tested, allowing businesses to connect with high-quality creators efficiently.

New ad formats are being rolled out, such as Partnership Ads on Facebook and Instagram, which allow brands to feature one partner prominently. Video Expansion on Facebook Reels aims to enhance ad performance by optimizing video assets. Additionally, video ads are being tested on Threads to help businesses reach audiences across platforms.

Meta emphasizes the importance of cultural relevance in advertising, with Reels trending ads designed to capture customer attention by placing ads next to trending content. The Trends feature uses AI to identify and rank popular topics, assisting brands in creating relevant content for their campaigns.

To facilitate creator partnerships, Meta has launched AI-enabled content recommendations for brands, helping them identify effective creator content for ads. A Creator Marketplace Discovery API will soon be available to streamline the process of finding and connecting with creators.

Enhancements to Partnership Ads now allow for a single partner to be featured in the ad header, promoting the creator's brand voice. Facebook Live Partnership ads will enable advertisers to boost live videos in collaboration with creators.

Finally, Video Expansion on Facebook Reels will optimize video ads for better engagement, showcasing how AI can enhance creativity in advertising.

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