Meta has introduced several ad updates for Facebook, Instagram, and Threads at NewFronts 2025. Key features include the testing of Reels trending ads, which deliver ads alongside popular creator-created Reels, and the Trends feature in Instagram’s Creator Marketplace, providing real-time insights for advertisers. A new Creator Marketplace API is also being tested, allowing businesses to connect with high-quality creators efficiently.
New ad formats are being rolled out, such as Partnership Ads on Facebook and Instagram, which allow brands to feature one partner prominently. Video Expansion on Facebook Reels aims to enhance ad performance by optimizing video assets. Additionally, video ads are being tested on Threads to help businesses reach audiences across platforms.
Meta emphasizes the importance of cultural relevance in advertising, with Reels trending ads designed to capture customer attention by placing ads next to trending content. The Trends feature uses AI to identify and rank popular topics, assisting brands in creating relevant content for their campaigns.
To facilitate creator partnerships, Meta has launched AI-enabled content recommendations for brands, helping them identify effective creator content for ads. A Creator Marketplace Discovery API will soon be available to streamline the process of finding and connecting with creators.
Enhancements to Partnership Ads now allow for a single partner to be featured in the ad header, promoting the creator's brand voice. Facebook Live Partnership ads will enable advertisers to boost live videos in collaboration with creators.
Finally, Video Expansion on Facebook Reels will optimize video ads for better engagement, showcasing how AI can enhance creativity in advertising.
