Meta AI is launching in 41 European countries and 21 Overseas Territories, marking its largest global expansion. The rollout begins with an intelligent chat function available in six European languages, aiming to enhance user experiences on platforms like Facebook and Instagram. With over 700 million monthly active users, Meta AI is designed to provide personalized interactions and improve social experiences.
The introduction of Meta AI in Europe has been delayed due to regulatory complexities, but it is now accessible for free through popular messaging apps, including Facebook, Instagram, WhatsApp, and Messenger. Users can find Meta AI by tapping a new blue circle icon, allowing them to engage with the assistant for various tasks, such as asking questions or solving problems.
Meta AI will also be integrated into group chats on WhatsApp, Messenger, and Instagram Direct Messaging. Users can interact with the assistant by typing “@MetaAI” followed by their query. This feature aims to assist with planning, brainstorming, and adding fun to conversations.
Additionally, Meta AI will help users discover relevant content by generating results based on their interests, such as finding posts or reels from friends. It will also provide access to web information, streamlining the search process.
Looking forward, Meta aims to expand AI products globally, introducing features like personalization and memory in the US and beyond. The company is optimistic about how Meta AI will transform social experiences in Europe.
