Meta has updated its audience targeting section, renaming the 'Advantage+ audience' to 'Audience'. This new default setup uses targeting inputs as suggestions, but users can still switch back to a setup with more control, allowing for restrictions by location, age range, gender, and custom audiences.
The 'Advantage' label is being removed from more targeting options. The 'Advantage custom audience' checkbox is now labeled 'Use as a suggestion', meaning that targeting input will be used as a suggestion and Meta will show ads to similar audiences to improve performance. This checkbox may also appear for lookalike audiences and detailed targeting.
Facebook Feed ads are now getting site links, allowing advertisers to add custom site links below their ads in the Facebook Feed placement. This feature may improve CTR and can be used to highlight different categories, products, deals, sign-ups, and other relevant landing pages within one campaign. Read more about Meta Ads sitelinks.
In the 'Brand safety and suitability' controls, inventory filters can now be applied to multiple ad accounts. After selecting a specific inventory filter (expanded, moderate or limited inventory), users can click the 'Apply this setting to other ad accounts' link to apply it to other ad accounts.
Meta is extending the AI-powered 'Image Expansion' in Advantage+ creative to Facebook and Instagram Reels to make images more natural in Reels and save advertisers time.
'Multi-destination product ads for Reels' are being made more dynamic for Reels ads. Now, advertisers can use catalog-based videos for Facebook Reels and Instagram Reels, making the ads more "Reels-like". Previously, users could only explore multiple products via static images.
