Memorial Day Weekend Sees Unusual Google Search Ranking Volatility

May 28, 2024 at 1:02:34 PM

TL;DR Over Memorial Day weekend, Google Search rankings showed unusual volatility, causing significant chatter in the SEO community. Despite doubts about an algorithm update during the holiday, third-party tools confirmed the fluctuations. Forum reports highlighted drastic traffic changes, with some sites experiencing significant drops or surges. This follows a series of ranking changes throughout May, continuing the instability since the March 2024 core update.

Memorial Day Weekend Sees Unusual Google Search Ranking Volatility

There was significant chatter in the SEO community and volatility in third-party Google Search tracking tools over Memorial Day weekend, suggesting a possible Google Search ranking update. Although it's unlikely Google pushed an algorithmic change during the holiday, the unusual traffic patterns have raised questions.

Recent Google Ranking Volatility

  • May 22nd, May 16th, May 9th, May 3rd, and April 25th: Notable dates with observed ranking volatility.
  • March 2024 Core Update: Started on March 5th and ended on April 19th, spanning 45 days.

SEO Community Chatter

  • WebmasterWorld: Users reported significant drops in traffic, unusual fluctuations, and some increases. Examples include:
    • A 70% drop in homepage traffic.
    • A UK hotel site experiencing inconsistent traffic.
    • Mixed reports of traffic spikes and declines, with some attributing changes to new viral content or non-Google sources.

Observations from Experts

  • Glenn Gabe: Noted confirmed surges in rankings on May 26th, adding to the list of volatile dates post-March core update.
  • Dinesh Singh: Reported fluctuations in search results in India.

Google Tracking Tools

Several tools indicated heightened Google ranking volatility over the past week:

  • Semrush
  • SimilarWeb
  • Advanced Web Rankings
  • Mozcast
  • SERPmetrics
  • Accuranker
  • Mangools
  • Wincher
  • SERPstat
  • Cognitive SEO
  • Algoroo

Conclusion

The SEO community has observed significant volatility and unusual traffic patterns over Memorial Day weekend, raising questions about a potential Google Search ranking update.

Have more questions on this topic? Ask our AI assistant for in-depth insights.

Want Personalized Digital Marketing Insights at Your Preferred Time?

Our Smart Newsletter brings you the latest insights on the topics you love, delivered at your preferred time and frequency.

Discover More

Google to Discontinue Goo.gl URL Shortener Service

Google to Discontinue Goo.gl URL Shortener Service

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google Advises Keeping Current Mobile and Desktop URL Practices

Google Advises Keeping Current Mobile and Desktop URL Practices

John Mueller
John Mueller

Official Source

Official Source

John Mueller is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Why 'Load More' Buttons Can Harm Your SEO

Why 'Load More' Buttons Can Harm Your SEO

Chris Long
Chris Long

Top Creator

Top SEO Creator

Chris Long is a Top SEO Creator. Part of Swipe Insight Select, a curated list of top creators.

Top SEO Creator
Google Launches Arabic Version of Search Central Help Community

Google Launches Arabic Version of Search Central Help Community

Google Search Central
Google Search Central

Official Source

Official Source

Google Search Central is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google Discontinues Notes Feature in Search and Discover

Google Discontinues Notes Feature in Search and Discover

Google Says Core Update Expected in Coming Weeks Trending ️‍πŸ”₯

Google Says Core Update Expected in Coming Weeks