Marketers are focusing on building key AI skills such as generative AI and prompt engineering. These skills are crucial as they help marketers become more efficient and creative in their jobs. According to research from Microsoft, more than two-thirds (71%) of leaders prefer hiring candidates with AI literacy skills over more experienced candidates who lack them.

Marketers are using generative AI (GAI) to become more efficient and creative in their roles. By leveraging AI tools, they can streamline various marketing activities and improve their overall productivity. Expert-led learning courses like What Is Generative AI? and Prompt Engineering: How to Talk to the AIs are popular among professionals looking to grow their knowledge and develop new skills in this area.

AI literacy is becoming a major talent differentiator in marketing because it equips professionals with the skills needed to leverage powerful AI tools effectively. Research from Microsoft indicates that 71% of leaders would rather hire a less experienced candidate with AI literacy skills than a more experienced candidate who lacks them. This trend underscores the growing importance of AI skills in the marketing industry.

Marketers can learn more about the current state of the marketing jobs landscape by exploring the 2024 Global Marketing Jobs Outlook report. This report provides insights into new technology trends and highlights where marketers are focusing their AI skill development. It is a valuable resource for understanding the evolving landscape of marketing jobs.