In an ad set using Advantage+ Audience, a warning suggested the audience was too small and might result in zero leads. However, this warning is misleading. The Advantage+ Audience feature is designed to expand the audience automatically, making the initial audience size less critical unless significantly restricted by location or age.
The Problem
The warning appeared despite the ad set using Advantage+ Audience. This feature should negate concerns about small audience sizes as it broadens the audience over time. The warning seems to be a remnant from older audience settings, mistakenly suggesting that the audience size is a critical issue.
Results
Contrary to the warning, the ad set performed exceptionally well, generating over 1,000 leads. This demonstrates that the small audience suggestion did not negatively impact performance.
Ignore It
Advertisers are advised to ignore this warning when using Advantage+ Audience. The warning is likely an error and does not reflect the actual performance potential of the ad set. Ignoring it and proceeding with publishing the ad set is recommended.
The warning serves no useful purpose and may mislead advertisers into thinking they need to adjust their ad settings unnecessarily.
