Google Updates Coupon FAQs to Ban White-Label Services Manipulating Search Rankings

June 06, 2024 at 12:56:37 PM

TL;DR Google has updated its coupons FAQs to clarify that white-label services redistributing coupons to manipulate search rankings violate its site reputation abuse policy. The update specifies that publications must be actively involved in sourcing coupons directly from merchants to avoid penalties. This change, noted on June 5th, aims to ensure that coupon content provides genuine value to readers and is not merely a tactic to boost search rankings.

Google Updates Coupon FAQs to Ban White-Label Services Manipulating Search Rankings

Google updated its coupons FAQs in the March core update blog post to clarify which sites would be affected by the site reputation abuse policy. The update, made on June 5th, specifies that "white-label services that focus on redistributing coupons with the primary purpose of manipulating search rankings" violate this policy.

Key Points

  • Clarification on Coupon Hosting: Publications hosting coupons must ensure readers understand how the coupons are sourced and that they provide value.
  • Active Involvement Defined: Sites actively involved in the production of coupon areas, directly sourcing from merchants and businesses, do not need to block this content from Google Search. This excludes white-label services aimed at manipulating search rankings.
  • Previous Wording: The earlier version of the FAQ did not specify the need for publications to clarify how they source coupons.
  • Policy Target: The site reputation abuse policy mainly targets white-labeled coupon directory sites that use these services to manipulate search rankings.

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