Google Updates Coupon FAQs to Ban White-Label Services Manipulating Search Rankings
11 months ago
Google has updated its coupons FAQs to clarify that white-label services redistributing coupons to manipulate search rankings violate its site reputation abuse policy. The update specifies that publications must be actively involved in sourcing coupons directly from merchants to avoid penalties. This change, noted on June 5th, aims to ensure that coupon content provides genuine value to readers and is not merely a tactic to boost search rankings.
