Google Search Adds Sale Pricing Support to Structured Data for Merchants

Google has announced an important update to its structured data documentation for merchant listings, introducing new support for sale pricing. This change aims to improve how merchants can display sale prices in search results, aligning more closely with features available in Google Merchant Center.

Key Points of the Google Search Update:

1. New Property Introduction:

   • Added the priceType property to merchant listing documentation.
   • Allows merchants to specify sale pricing through structured data.

2. ListPrice Designation:

   • The priceType property should be set to https://schema.org/ListPrice to indicate the original, full listing price.
   • No other values are currently supported for this property.

3. Sale Price Requirements:

   • When using priceType to show a list price, merchants must also provide the current sale price.
   • The current sale price should be specified using the price or priceSpecification property.

4. Structured Data Example:

   • Google provided a JSON-LD example showing how to correctly implement sale pricing in structured data.
   • The example demonstrates the use of priceType for the original price and how to specify the current sale price.

5. Improved Merchant Center Parity:

   • This update brings structured data capabilities more in line with price features available in Google Merchant Center.

This update offers merchants more flexibility in how they present pricing information in search results. By allowing for clear distinction between list prices and sale prices, Google aims to provide users with more accurate and transparent pricing information directly in search results.

Merchants should review their structured data implementation and consider updating it to take advantage of this new feature, potentially improving their product visibility and user engagement in Google Search results.