Google's John Mueller addressed questions about recovery from the September 2023 helpful content update. He indicated that significant changes would likely be noticeable with the next core updates. Despite efforts to rectify issues that led to the application of the sitewide classifier, the recovery timeline remains uncertain.
Mueller also stated that it is not only possible to recover, but also to grow after the helpful content update. However, many sites affected by the September update were disappointed when no recoveries were observed with the March 2024 core update. These sites have experienced minimal to no Google organic traffic for about seven months.
Despite Google's initial suggestion that recovery could take weeks or several months, Mueller emphasized that it might take a considerable amount of time. The date of the next core update is unknown, and there is no new helpful content update expected. The core update was anticipated to bring changes, but the exact impact remains to be seen.
