Google Now Tackles Parasite SEO in Latest Algorithm Update

Parasite SEO refers to the practice of exploiting a high-authority website's ranking power to rank one's own content, often through questionable tactics such as creating pages on these platforms with the sole purpose of linking back to their own site. This can include using scaled content and expired domain abuse. Google's recent update has targeted these practices to improve search quality.

Google has implemented measures in its March 2024 spam update to combat parasite SEO. This includes targeting scaled content, expired domain abuse, and plans to target site reputation abuse. These updates are part of Google's ongoing efforts to maintain the integrity of search results and penalize those who use manipulative SEO tactics.

The spam update that targeted parasite SEO was implemented in March 2024. This update was part of Google's efforts to address search quality issues and was mentioned by Gary Illyes during the SERP conference.