Google Lens and Circle to Search Enhanced with More Links, Facts, and AI Overviews

Google is rolling out upgrades to Google Lens and Circle to Search that include adding more links, knowledge panel information, and the new AI Overviews to the search results. These updates aim to enrich the search results generated by Lens and Circle to Search with more comprehensive information.

To use Google Lens to search for a photo of a landmark, simply use the Lens feature to capture the image of the landmark. The results will now include a knowledge panel and web links about that place, providing information as if you had searched for the name of the building itself.

The benefits of the expanded search results for visual queries, such as those from Google Lens and Circle to Search, include:

• Giving more websites the opportunity to appear in search results and receive clicks if they have the best information for the visual question.
• Answering a broader set of questions than was possible before.
• Providing richer results that will be expanded to more categories in the future.
• Introducing helpful filters for different types of content, similar to text query searches.

The new filters for visual query results are expected to be available in the weeks ahead, as indicated by Rajan Patel, the VP of Engineering at Google. These updates will include helpful filters for different types of content, enhancing the search experience for visual queries.

It is important to know about the search features like knowledge panels and AI Overviews because they provide alternative ways to search beyond typing queries into a search box. As people use different search methods, such as Google Lens and Circle to Search, being aware of these features is beneficial for website owners and marketers since they can drive traffic to their sites if they have relevant and useful information for these visual searches.