AI Mode is Google's most advanced AI search experience, now rolling out in the U.S., designed to handle complex, multi-part questions and follow-ups with a redesigned interface. Moving beyond traditional search results, AI Mode provides clear, AI-powered responses enriched with key details and links for deeper exploration. Users can continue conversations with follow-up questions or revisit searches seamlessly.
Development and Vision
Google’s CEO Sundar Pichai emphasized that Search embodies Google's mission and has driven AI investment for decades. AI Mode aims to make information access effortless by enabling natural, nuanced interactions, allowing users to ask complex questions in plain language rather than relying on keywords. The system intelligently organizes information into easy-to-digest summaries.
Origins and User Research
AI Mode evolved from the AI Overviews feature, which generated helpful AI snapshots atop search results. User research revealed that people valued these AI responses but found their appearance unpredictable and sought more complex, longer queries. This insight led to reimagining the search experience with generative AI.
The development team collaborated closely with "AI power users"—experts in AI usage—who helped prioritize use cases such as exploratory advice, how-to guides, and local shopping assistance. This user-centric approach shaped AI Mode’s capabilities.
Interface Design
Designing AI Mode’s interface was a unique challenge, as it redefines 25 years of Google Search habits by encouraging longer inputs and fluid engagement. The UI signals a new, special experience with a search bar at the bottom for follow-ups and dynamic elements indicating Google is processing information. Helpful links encourage further exploration.
Testing and Launch
After iterative feedback from internal teams and testers, AI Mode entered Labs in March, allowing rapid refinement. This process led to its U.S. launch three months later, with additional features announced at I/O 2025 set to roll out soon.
User Reception and Future
Users appreciate AI Mode not just for finding information but for helping organize and understand it with advanced AI models. While proud of progress, Google acknowledges ongoing work ahead, guided by a user-centric approach to enhance the AI search experience continuously.
