Google Improves INP For Sites Using Consent Management Platforms

Interaction to Next Paint (INP) measures the time from when a user interacts with a page to when the browser can render the changed pixels on the screen. It has evolved from the First Input Delay (FID) metric and is considered a Core Web Vital by Google. INP is significant for SEO because it quantifies the responsiveness of a webpage, which is a critical aspect of user experience. A lower INP (less than 200ms) indicates a more interactive and responsive website, which can lead to increased user satisfaction and potentially better search visibility.

To optimize INP on a website, SEO professionals can use tools like PageSpeed Insights and CrUX to evaluate current INP performance. Google has also published a tutorial that guides through steps such as diagnosing problematic areas, optimizing JavaScript, and streamlining the DOM structure. By following these steps, developers can identify and resolve INP issues to improve the site's interactivity and overall user experience.

Google improved INP scores by collaborating with Consent Management Platforms (CMPs) such as OneTrust, Complianz, and Axeptio. The collaboration focused on optimizing these platforms to 'yield more often,' especially when cookies are accepted by users. Yielding more often allows the browser's main thread to be less occupied with processing consent-related tasks, which enhances the INP metric and overall website performance.