Google Clarifies Vacation Rental Structured Data

Google has updated its structured data documentation for vacation rentals to require more precise address information. The updates include more specific definitions in the structured data property type definitions, particularly in the Recommended properties section. It now recommends including the unit or apartment number in the streetAddress property, making the data more descriptive and precise. For instance, instead of just "streetAddress": "1600 Amphitheatre Pkwy.", it now recommends "streetAddress": "1600 Amphitheatre Pkwy, Unit 6E". The description for the PostalAddress has also been expanded to be more detailed about the full, physical location of the vacation rental.

To be eligible for rich results specific to vacation rentals, owners must be connected to a Google Technical Account Manager and have access to the Google Hotel Center platform. These specific structured data types make vacation rental information eligible for these enhanced search results.

The significance of the updated address requirements in Google's structured data for vacation rentals is that it represents a move towards more precise and descriptive data. The update is more of a clarification than a change in requirements, aiming to reduce ambiguity and provide clearer guidance on what is recommended for the address and streetAddress properties within the structured data. This can improve the quality of information available to users in search results and may potentially impact the visibility of vacation rental listings in search.