Google Analytics has rolled out a new feature to help app developers and marketers improve user engagement and increase conversions. The platform now provides recommendations to fix missing deep links in mobile apps, along with a downloadable report of deep links to implement or repair.
Key Features of the Update
Broken Deep Links Detection: Google Analytics now identifies missing or broken deep links in mobile apps.
Prioritized Recommendations: The system provides a downloadable report of deep links to implement or fix, ordered by opportunity.
Conversion Impact: The report includes data on missed conversions associated with each broken deep link.
Understanding Deep Links
Deep links are URLs that send mobile users directly to specific screens within an app, rather than to a website. They come in two main types:
- App Links (Android) and Universal Links (iOS): The industry standard, using existing HTTP destinations.
- Custom Schemes: Custom URIs that link to in-app content, requiring less engineering but offering less security.
Benefits of Proper Deep Linking
- Enhanced Security: App Links and Universal Links ensure that only your app can claim your links.
- Improved User Experience: Users are directed to relevant in-app pages, leading to increased engagement and conversions.
- Seamless Integration: Deep links provide a more cohesive experience between web and app environments.
Accessing the New Feature
To view the list of missing deep links and associated data:
- Look for the "Missing deep links" recommendation in Google Analytics.
- Click the Download button to access the CSV file containing the report.
This new feature is available for users who have linked their Google Ads account to their Google Analytics property, have an active app data stream, and have eligible campaign spend.
By addressing broken deep links, app developers and marketers can significantly improve their app's user experience, potentially leading to higher engagement rates and increased conversions.
