Google Analytics Fixes Device Model and Campaign Attribution Issues for Better Accuracy

October 23, 2024 at 6:01:15 PM

Google Analytics Fixes Device Model and Campaign Attribution Issues for Better Accuracy

Google Analytics has rolled out several important fixes addressing device reporting accuracy and campaign attribution issues. These updates aim to improve data accuracy and campaign tracking reliability for users.

Device Model Dimension Correction

  • Fixed an error in the Device model dimension that was incorrectly displaying browser information
  • Historical browser data will now show as "(not set)"
  • The fix is effective for all data collected after October 2, 2024

Campaign Attribution Improvements

Campaign Manager 360 Fix

  • Resolved misattribution issues where Campaign Manager 360 traffic was incorrectly labeled as Google Ads traffic
  • Corrected the handling of GCLID and DCLID parameters
  • Ensures proper attribution of traffic to Campaign Manager 360

Display & Video 360 Correction

  • Fixed similar misattribution issues affecting Display & Video 360 traffic
  • Addressed incorrect categorization as Google Ads traffic
  • Implemented proper attribution logic for Display & Video 360 campaigns

These updates represent significant improvements in Google Analytics' reporting accuracy, particularly for organizations using multiple Google advertising platforms. Users should expect to see more accurate attribution data moving forward.

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Brais Calvo
Brais Calvo

Top Creator

Top Analytics Creator

Brais Calvo is a Top Analytics Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Analytics Creator
- Google Analytics has fixed device reporting and campaign attribution issues, enhancing data accuracy and tracking. The D... Visit Source Open external source URL

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