Google Analytics has rolled out several important fixes addressing device reporting accuracy and campaign attribution issues. These updates aim to improve data accuracy and campaign tracking reliability for users.
Device Model Dimension Correction
- Fixed an error in the Device model dimension that was incorrectly displaying browser information
- Historical browser data will now show as "(not set)"
- The fix is effective for all data collected after October 2, 2024
Campaign Attribution Improvements
Campaign Manager 360 Fix
- Resolved misattribution issues where Campaign Manager 360 traffic was incorrectly labeled as Google Ads traffic
- Corrected the handling of GCLID and DCLID parameters
- Ensures proper attribution of traffic to Campaign Manager 360
Display & Video 360 Correction
- Fixed similar misattribution issues affecting Display & Video 360 traffic
- Addressed incorrect categorization as Google Ads traffic
- Implemented proper attribution logic for Display & Video 360 campaigns
These updates represent significant improvements in Google Analytics' reporting accuracy, particularly for organizations using multiple Google advertising platforms. Users should expect to see more accurate attribution data moving forward.
