Google Analytics has enhanced its cost data import functionality, making it easier for users to analyze imported advertising cost data, even when dimension matching is incomplete.
Key Improvements
- Better handling of unmatched imported cost data
- Reporting across any combination of imported dimensions
- More comprehensive advertising performance visibility
- Enhanced data integration capabilities
New Functionality
The update allows:
- Reporting without complete dimension matches
- Cost, impression, and click data visualization
- Flexible dimension combination reporting
- More accurate performance tracking
Data Integration Process
Cost Data Import
- Combines external campaign data with Analytics
- Integrates non-Google advertising metrics
- Tracks email and social media campaign performance
- Calculates key metrics like cost per click/conversion
Reporting Access
- Available in Acquisition > Non Google cost report
- Accessible via Planning > All channels report
- Located in the Advertising workspace
- Supports periodic data updates
This update aims to provide more comprehensive insights into advertising performance across all channels.
