Google has rolled out a new feature for Google Analytics 4 (GA4) that allows users to save segments at the property level. This update enhances segment management and reusability within GA4.

Key Points:

1. Users can now create and save segments directly within their GA4 property
2. Saved segments can be easily reused across different reports in the same property
3. The feature aims to save time and reduce repetitive work in segment creation
4. The rollout appears to be gradual, with the feature first noticed in newly created properties

This update addresses user needs for more efficient segment management in GA4. By enabling segments to be saved at the property level, analysts can maintain consistent audience definitions across their reports without recreating segments for each analysis.

Users should check their GA4 properties for this new functionality, as it may not be immediately available in all accounts due to the gradual nature of the rollout.