On 3 September 2024, Google Ads will update its 'Sexual content policy – Mature cosmetic procedures' to permit pubic hair grooming ads on the Google ad network, including Display and YouTube, in several countries such as Australia, Brazil, Canada, France, Germany, India, Japan, Poland, South Korea, the United Kingdom, and the United States.
Key Points of the Policy Update
Allowed Promotions: Pubic hair grooming ads are permitted if they:
- Do not focus on sexual pleasure or enhancement.
- Avoid sexually suggestive elements and themes.
- Do not disparage physical attributes or employ body shaming.
- Do not target or feature minors.
- Comply with the existing Sexual content policy.
Enforcement:
- Begins on 3 September 2024.
- Full enforcement will ramp up over approximately 12 weeks.
- Violations will not lead to immediate account suspension without prior warning.
- A warning will be issued at least seven days before any account suspension.
Ads violating these criteria will still be subject to Google Ads’ Sexual content policy and may be restricted or disapproved.
