Google Ads has launched a refined interface for Conversion Goals, introducing a more structured approach to tracking customer journey metrics. The update, first identified by digital marketing specialist Carolin Carvalho da Silva, organizes conversion actions into two primary menus: Sales and Leads.
New Three-Tier Categorization Structure
The update introduces three distinct categories within each menu, designed to track customer engagement at different stages:
- Initial Engagement Goals
- Tracks early customer interactions
- Includes website visits, general engagement metrics, and direction requests
- Focuses on top-of-funnel activities
- Deep Engagement Goals
- Monitors mid-funnel customer activities
- Encompasses contact form submissions, phone calls, and shopping cart additions
- Measures increased customer interest and intent
- High-Value Conversion Goals
- Tracks revenue-generating activities
- Includes online purchases, in-store sales, and converted leads
- Measures bottom-of-funnel conversions
Users can now reorganize their conversion goals through the "Edit Graph" feature, allowing for customized goal arrangement within specific conversion categories. This flexibility enables businesses to align tracking with their unique customer journey requirements.
Keywords: Google Ads, conversion tracking, customer journey, digital marketing, conversion goals, sales metrics, lead generation, marketing analytics
