Google Ads: tROAS Bidding Strategy Requirements and Recommendations

The minimum conversion requirements for tROAS bidding in Google Ads are as follows:

• Search: At least 15 conversions in the last 30 days.
• Display: At least 15 conversions in the past 30 days across all Display campaigns combined. New Display campaigns can use tROAS bidding without a history of conversions.
• Video Action: At least 30 conversions in the past 30 days.
• DemandGen: At least 100 conversions in the past 30 days, with 10 of these conversions occurring in the past 7 days.
• App: At least 10 conversions every day, or 300 conversions in 30 days.

After switching to a tROAS bidding strategy, it is recommended to wait at least 1-2 weeks to evaluate the campaign performance.

tROAS bid limits are available for Search and Shopping campaigns. However, Google does not recommend using tROAS Bid Strategies with Max CPC caps, as CPC caps only work for auctions within the Search network.