Google Ads has introduced a new interface for campaign network settings, potentially impacting how advertisers, especially newcomers, set up their Search campaigns.
Key Changes
Dual Recommendations: Google is now "recommending" both Search Partners and Display Network when creating a new Search campaign.
Default Settings: Both Search Partners and Display Network remain turned on by default.
Visual Emphasis: The interface now features "recommended" headlines for both Display Network and Search Partners options.
Implications for Advertisers
Potential Confusion: The new interface might be misleading for new advertisers who lack historical data on Display Network performance.
Broader Reach: By recommending both networks, Google encourages a wider distribution of ads.
Performance Considerations: Experienced advertisers know that Display Network performance can vary significantly from Search, making this default setting potentially problematic.
Need for Vigilance: Advertisers, especially those new to the platform, should carefully consider their campaign goals before accepting the recommended settings.
This update underscores the importance of understanding each network's characteristics and performance potential when setting up campaigns. Advertisers are advised to make informed decisions based on their specific objectives and past performance data, rather than relying solely on platform recommendations.
