Google has recently announced two updates to its advertising policies, affecting financial products and services as well as local services in specific regions. These changes are set to take effect in late 2024.
Financial Products and Services Policy Revamp
Effective September 2024, Google will implement an updated and reorganized Financial Products and Services policy for Google Ads. Key points include:
Improved Clarity: The policy has been restructured to enhance readability and provide clearer information to advertisers.
No Change in Enforcement: Despite the reorganization, there will be no changes to how Google enforces the Financial Products and Services policy.
Violation Handling: Google reaffirms that policy violations will not result in immediate account suspensions. Advertisers will receive a warning at least 7 days before any potential account suspension.
This update aims to help advertisers better understand and comply with Google's financial advertising regulations without altering the fundamental rules.
Local Services Policy Update for Spain
Google has also announced a significant change to its Local Services policy, specifically targeting the Spanish market:
Locksmith Ad Restriction: Starting November 4, 2024, Google will no longer allow locksmith advertisements in Spain.
Targeted Enforcement: This policy update is specific to the Spanish market and does not affect locksmith advertising in other regions.
These policy updates reflect Google's ongoing efforts to refine its advertising platform, ensuring clarity for advertisers and maintaining trust and safety for users. Advertisers in the affected sectors, particularly those in the financial services industry and locksmiths in Spain, should take note of these changes and adjust their advertising strategies accordingly.
As always, Google encourages advertisers to stay informed about policy updates and to review their ads and landing pages to ensure compliance with the latest guidelines.
