Google Ads Now Displays Low Keyword Quality Warning

The 'Low keyword quality' warning in Google Ads indicates that there is an impression issue with the keywords being used in an advertiser's campaign. This warning suggests that the quality of the keywords may be affecting the campaign's ability to generate impressions.

According to Google Ads diagnostic insights, the quality score is not used in the auction process. This means that while the quality score can provide valuable feedback on the relevance and performance of keywords, it does not directly influence the auction and ad placement.

The 'Low keyword quality' warning in Google Ads was first reported by Nate Louis, who posted a screenshot of the warning on a platform (indicated as 'X' in the text).