Google Ads Modifies Disclosure Policy for Event Ticket Sales

Google Ads is updating its disclosure policy for event ticket sales to require that disclosures be easily visible and clearly explained in the top 20% (above the fold) of any destination when reached via an ad. This is a change from the previous policy, which allowed disclosures to be on any page, not necessarily the destination page reached via an ad.

The new Google Ads disclosure policy for event ticket sales will take effect on June 10, 2024.

Under the new Google Ads policy, the disclosure must meet the following requirements:

• It should be easily visible and clearly explained in the top 20% of any destination when reached via an ad (above the fold).
• The disclosure must not be provided in a closable or hideable notification format.
• The font size of the disclosure must be equal to or bigger than the majority of the text on the page.