Google has launched version 2.7 of its Google Ads Editor, introducing several new features and deprecating some older ones. This update aims to enhance ad creation, campaign management, and data analysis capabilities.
Key New Features
AI-Generated Assets: Users can now create AI-generated headlines and descriptions for asset groups using final URLs and free-form prompts.
Video Partners for Demand Gen Campaigns: Previously limited to video campaigns, video partners can now be included in demand gen (formerly Discovery) campaigns.
New Customer Acquisition Goal: Search and Performance Max campaigns now support setting new customer acquisition goals at the campaign level.
Account-Level Settings:
- Content label exclusions
- Negative keywords
- Inventory types
Fixed CPM Bidding Strategy: Renamed from "reserve cost-per-thousand impressions," this strategy is now available for video campaigns.
Enhanced Keyword Management: Editor now displays reasons for automatically paused keywords in the 'Status' column.
Improved Data Export: Users can select specific types of data to export to CSV files.
Video Format Preferences: Individual demand gen video ads can now have format preferences set for in-stream, in-feed, Shorts, or any combination.
User Interface Improvements
- A new 'Hide empty items' tick box in the 'Manage' pane
- Ability to set video format preferences for demand gen video ads
Deprecated Features
- Smart Shopping Campaigns and Ads: Fully removed in Editor 2.7
- Feed-Based Location Assets: Replaced by asset-based location assets
- Feed-Based Location Groups: Migrated to asset-based location group targeting
The Google Ads Editor 2.7 update introduces several new features while removing some older functionalities. Users of Google Ads Editor may want to familiarize themselves with these changes to understand how they might affect their current workflows and campaign structures.
