The v19.1 release of the Google Ads API has been announced, requiring users to upgrade their client libraries and client code to access new features. The updated libraries and code examples will be available next week, and this version maintains backwards compatibility with no breaking changes for users of v19.
Key Highlights
Demand Gen: Support for ad group-level Channel Controls has been added, along with new methods in Planning services for Demand Gen campaigns.
Local Services Ads: A new method, LocalServicesLeadService.ProvideLeadFeedback(), allows users to submit feedback for their LocalServicesLead.
Video Campaigns: New metrics and segments for querying reach metrics with demo adjustment have been introduced, along with the ability to retrieve Audio Ads via the API.
Shopping Ads in Performance Max: Users can now override brand exclusions specifically for Shopping ads, allowing them to appear in searches for excluded brands.
Conversions: A new google_ads_conversion_customer can be set when creating a new customer using the API.
Planning Services: Several new functionalities have been introduced to support Demand Gen campaigns.
Additional Resources
For further information, users can refer to the Release Notes, Guides, and Reference materials. For questions or assistance, users are encouraged to contact the team via the forum.
- Anash P. Oommen, Google Ads API Team
