Summary
The blog explores Google Analytics (GA4) behavioral modeling for consent mode. It covers its definition, use without consent mode, eligibility, start time, and comparison with conversion modeling. It also discusses the expiration of eligibility, its relevance to GA4 audiences, visibility of modeled data, comparison with unconsented data, and the signals used. It further investigates its support by Google basic consent mode, exportability to BigQuery, application to GA4 API and Looker Studio.
