Summary
The Audience Export API now supports exporting IDs for users in lapsed/inactive user audiences; a list of users that "hasn't purchased in 30 days", or "hasn't visited the site in 7 days". These are great for re-engagement and retention.
GA4 Audience Export API Now Supports Exporting IDs for Lapsed/Inactive Users
March 20, 2024 at 6:22:08 AM
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