Foot Locker, the popular athletic footwear and apparel retailer, has significantly improved its visibility on Google's image search results through a straightforward technical SEO adjustment.
Key Points of the Update
Dramatic Increase: Foot Locker saw a 343% increase in image thumbnails on Google for their category pages.
Simple Solution: The improvement came from increasing the size of images in their category page server-side rendered HTML.
Technical Details: Image dimensions were increased from 67x67 pixels to a minimum of 200x200 pixels.
Indexing Impact: While Google could previously crawl these images, the larger size allowed them to be committed to the index.
Competitive Edge: This change helped Foot Locker surpass key local competitors in image preview visibility.
Benefits of the Change
- Improved Click-Through Rate (CTR): More visible and attractive thumbnails likely lead to increased clicks.
- Enhanced Content Indexing: Important content on core pages is now more likely to be indexed.
- Potential Ranking Boost: The change correlates with improved rankings for affected pages.
This case study shared by Brodie, highlights that sometimes, the most impactful SEO changes can be surprisingly simple. By focusing on fundamental technical aspects like image size, businesses can achieve significant improvements in their search visibility.
The Foot Locker example serves as a reminder for SEO professionals to regularly review and optimize basic on-page elements, as these can often yield substantial results with minimal effort.
