Ecommerce SEO Tip: Add content to your category pages using "Expert Advice" feature

REI's 'Expert Advice' feature is a creative integration on their category pages that connects informational content with commerce. It's implemented as a separate tab labeled 'Expert Advice' at the top of the category pages. When users click on this tab, it expands to show related articles such as 'Best Hiking Boots' and 'How To Break In Hiking Boots', which are relevant to the category. This design allows users and search engines to access expert content without disrupting the shopping experience.

To integrate expert content on eCommerce category pages, you can follow the example set by REI. They created a separate tab on their category pages for 'Expert Advice'. This tab, when clicked, expands to show related informational articles. This method allows for the seamless addition of content like buying guides and blog posts without infringing on the purchasing experience. It's an effective way to optimize category pages by connecting them to valuable informational content.

Adding informational content to eCommerce category pages is beneficial because it can enhance the user experience and improve SEO. For users, it provides expert advice and guidance relevant to the products they are browsing, which can help inform their purchasing decisions. For search engines, it creates a connection between the informational content and the core commerce page, potentially improving the page's relevance and authority on certain topics, which can lead to better search rankings.