Detecting and Classifying Bot Traffic in GA4 with BigQuery ML

March 04, 2024 at 3:32:33 PM

Detecting and Classifying Bot Traffic in GA4 with BigQuery ML

Summary

The article guides on detecting and classifying bot traffic in Google Analytics 4 (GA4) using BigQuery ML. It discusses identifying bot traffic through demographic and behavioral data, training a BigQuery ML classification model, evaluating the model, making predictions, and using predictions to counter bot traffic. It also provides SQL code snippets and explains result interpretation.

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