Caution for Advertisers: Enabling User-Provided Data Collection in GA4 is Irreversible

April 17, 2024 at 3:34:40 PM

Caution for Advertisers: Enabling User-Provided Data Collection in GA4 is Irreversible

Summary

Advertisers using GA4 should be cautious when enabling 'User-provided data collection' for Enhanced conversions. This option, once enabled, is irreversible and disables the export of User IDs to Google BigQuery. Although this feature may improve conversion data, it's recommended to consider the potential drawbacks and wait until the feature is out of its beta phase to avoid irreversible actions.

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