Brave has launched Brave Search Ads in major markets after an 18-month beta phase, with leading brands like Amazon Ads Sponsored Products, Dell, Fubo, Insurify, Shutterstock, and Thumbtack participating. As of April 2024, a third of the top search advertisers in the US are testing or have moved to paid Brave Search Ads campaigns, with 89% of customers continuing their campaigns monthly. Brave Search, available globally on desktop and mobile, is the default search engine in the Brave browser, which boasts over 65 million monthly active users and over 10 billion annual queries.
Key Points
- Brave Search Ads: Now available in major markets, offering a privacy-preserving ad platform.
- Adoption: Leading brands are using Brave Search Ads, and a significant portion of top US search advertisers are involved.
- User Base: Brave Search is the fastest-growing search engine since Bing, with over 65 million monthly active users.
- Unique Features: Brave Search offers privacy, an independent search index, and features like Code LLM, Goggles, and an AI-powered answer engine.
Advertising Details
- Availability: Brave Search Ads are available in the US, Canada, the UK, France, and Germany.
- Risk-Free Trial: Eligible brands can get up to 14 days of complimentary advertising to evaluate ROAS.
- Cost Structure: Ads are sold on a cost-per-click basis, with rates negotiated before the launch of paid campaigns.
Brave Search aims to provide a user-first experience, addressing dissatisfaction with Google and Bing's search results and data practices. It offers a streamlined interface and powerful features to enhance productivity.
Brave is committed to challenging Google's dominance in search advertising by offering a privacy-focused alternative that prioritizes user experience. Brands can verify their eligibility here or contact adsales@brave.com to discuss search ads.
