Brainlabs, in partnership with Google, has published a guide to help advertisers maximize their Demand Gen efforts. This guide provides strategies and insights to optimize demand generation campaigns effectively.

Google has delayed the phase-out of third-party cookies again. According to Anjlee Majmu, VP, Programmatic for NAMER at Brainlabs, the delay allows more time for the industry to adapt to new privacy standards and develop alternative solutions for tracking and targeting users.

Brainlabs assisted On the Beach in lowering their Cost Per Acquisition (CPA) by 49% through durable measurement and targeting solutions. This commitment to helping clients achieve significant cost savings demonstrates Brainlabs' expertise in optimizing marketing strategies.

Brainlabs has shared their perspective on Google Marketing Live 2024. Chief Product Officer Jeremy Hull provided insights and opinions on the latest announcements and trends discussed during the event, highlighting how these developments could impact advertisers and marketers.