Big Brands Now Receive Site Abuse Manual Actions for Coupon Content

May 07, 2024 at 8:02:44 PM

TL;DR Google is enforcing a new policy, impacting sites hosting third-party content with little oversight. This affects sites sharing affiliate sales, such as those hosting coupon content. Manual actions could lead to removal from Google's search index. Some big brands have stopped ranking for coupon-related searches, but it's unclear if they received manual actions or removed their coupon pages voluntarily.

Big Brands Now Receive Site Abuse Manual Actions for Coupon Content

Google has started enforcing its new site reputation abuse policy with manual actions, which are inspections by Google staff to determine if a webpage violates spam policies. This policy impacts sites that host third-party content with little oversight, often to share affiliate sales.

Manual actions can result in the complete removal of the offending webpage from Google's search index or prevent it from ranking. Google only communicates manual actions to the site publisher or those with access to the website's search console account.

Recently, some big brand websites have stopped ranking for coupon-related search queries. SEO expert Aleyda Solis noted that some sites have removed their coupon webpages, while others still host these pages but no longer rank in search results. However, it's not confirmed if these sites received a manual action.

For instance, global news agency Reuters previously ranked number one for the keyword phrase "GoDaddy promo code". Now, it's completely removed from the search results. However, Reuters' GoDaddy coupon page is still in Google's index, just not ranking anymore.

Interestingly, Reuters changed their disclaimer on the coupon page after Google's Site Reputation Abuse policy announcement. The previous disclaimer distanced Reuters from involvement with the third-party content, while the current one asserts oversight over the third-party content. This change raises questions about whether Reuters altered their disclaimer to appear compliant with Google's spam policy.

It's unclear if Reuters and other big brands received a manual action resulting in ranking demotion or if the demotion is a coincidence.

Q&A

Have more questions on this topic? Ask our AI assistant for in-depth insights.

The Only Digital Marketing Feed You'll Ever Need.

Stay informed your way. Tailored updates when and how you want them. 100% Free.

10,000+ Users

500+ Sources

1000+ Tools

Or

Related Posts

Tired of spending too much time creating audits for your clients?

Tired of spending too much time creating audits for your clients?

Featured
Google adds AI Mode to Circle to Search and Lens with gaming help and deeper insights

Google adds AI Mode to Circle to Search and Lens with gaming help and deeper insights

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google Search Console adds discussion forum filter for better search visibility

Google Search Console adds discussion forum filter for better search visibility

Google for Developers
Google for Developers

Official Source

Official Source

Google for Developers is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Cloudflare blocks AI crawlers by default and offers Pay Per Crawl payment model Trending ️‍πŸ”₯

Cloudflare blocks AI crawlers by default and offers Pay Per Crawl payment model

Cloudflare
Cloudflare

Official Source

Official Source

Cloudflare is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google begins June 2025 core update rollout affecting all search rankings Trending ️‍πŸ”₯

Google begins June 2025 core update rollout affecting all search rankings

Google Search Central
Google Search Central

Official Source

Official Source

Google Search Central is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google Launches New Search Console Insights Report Trending ️‍πŸ”₯

Google Launches New Search Console Insights Report

Google Search Central
Google Search Central

Official Source

Official Source

Google Search Central is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google launches Doppl app to visualize outfits with AI on iOS and Android

Google launches Doppl app to visualize outfits with AI on iOS and Android

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google tests feature to customize Top Stories with preferred news sources

Google tests feature to customize Top Stories with preferred news sources

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source

Related Tools

Markifact logo

Markifact

Verified Tool

Verified Tool

Markifact is a Verified Tool. Want to get this badge? Contact us.

Verified Tool

Marketing Workflows Powered by AI

Featured
Marketing Auditor logo

Marketing Auditor

Verified Tool

Verified Tool

Marketing Auditor is a Verified Tool. Want to get this badge? Contact us.

Verified Tool

Automated audits for Google Ads and Analytics.

Get Featured Here

Showcase your tool in this list.

Contact Us
Ahrefs logo

Ahrefs

SEO tools to boost traffic and rank higher

SEO
Surfer SEO logo

Surfer SEO

SEO content creation and optimization made easy

SEO
Sitebulb logo

Sitebulb

Efficient website crawler for better SEO audits

SEO
Screpy logo

Screpy

AI-Powered SEO and Web Analysis Simplified

SEO
Blogify logo

Blogify

Convert multimedia to SEO-optimized blogs fast

SEO
CedCommerce logo

CedCommerce

Seamless AI-Driven Multichannel eCommerce Integration

Feed Management
Answer the Public logo

Answer the Public

Unlock Consumer Insights for Content Creation

SEO
SEO Writing AI logo

SEO Writing AI

AI-powered SEO content in 1 click

SEO

Get Featured Here

Showcase your tool in this list.

Contact Us