Google tests feature to customize Top Stories with preferred news sources

June 27, 2025 at 1:33:17 AM

TL;DR Google is testing a feature that lets users customize the Top Stories section by selecting preferred news sources, available in the U.S. and India. Users can see more updates from chosen sites alongside other results. Other personalization options include updated content on repeated searches, promoted frequently visited sites, following sports teams in Discover, saving favorite shopping styles, and a curated shopping feed based on interests.

Google tests feature to customize Top Stories with preferred news sources

Google is testing a new feature that lets users customize the Top Stories section in search results by selecting preferred news sources. This allows users to see more content from their favorite sites, such as sports blogs or local newspapers, alongside other sources. The feature is currently an experiment in Labs, available in English in the U.S. and India, where users can tap a starred icon to choose preferred sources that publish fresh content relevant to their searches.

Personalized Search Features

  • Stay Updated on Evolving Topics: With Search personalization enabled, when users revisit topics, Top Stories and "What People Are Saying" sections update automatically with new content since their last visit. Recent searches also notify users if new updates are available.

  • Pick Up Where You Left Off: Personalized Search promotes frequently visited sites in relevant search results, helping users quickly find and revisit their favorite sources.

  • Follow Favorite Sports Teams in Discover: Sports fans can select favorite teams across various leagues in Discover, receiving scores, game highlights, and related updates.

  • Shop for Personal Style: When searching for apparel, shoes, or accessories, users can save favorite styles. Search remembers these preferences to offer a more personalized shopping experience.

  • Curate Personal Shopping Feed: Google Shopping provides a personalized feed of videos and products based on selected interests such as fashion, gaming, or home decor. Users can browse deals, check prices, and discover trends in one place.

These features collectively enhance the Search experience by allowing users to tailor content and updates to their personal interests and preferences.

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