March 04, 2024 at 2:31:21 PM - Trending 🔥
The article provides a guide on using BigQuery to audit GA4 UTMs. It explains the use of the 'Landing Page + query string' field in GA4 to find missing or inconsistent UTMs. The author details how to audit landing pages, including the settings for GA4's Explore report. The piece also discusses customizing the query for additional click ID fields and identifying pages missing UTM parameters.
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