Apple is introducing significant enhancements to App Store Connect and Search later this year, which will benefit developers and marketers.

App Store Search Enhancements

• Focus State: This new feature will provide users with recent searches and personalized suggestions, making it easier to find apps and games.
• Impact on Apple Search Ads: Frequently searched industry keywords will become more prominent, necessitating app optimization strategies to focus on high-traffic terms to remain competitive.
• Availability: Later this year.

Deep Links for Custom Product Pages (CPP)

• Feature: Deep Links for CPP will allow users to navigate directly from the App Store to specific in-app content, enhancing marketing efforts by creating a consistent and engaging user experience.
• Impact on Apple Search Ads: Integrating deep links with Apple Search Ads will enable a direct path from ad clicks to targeted app content, potentially increasing conversion rates.
• Availability: Now available, with Apple Search Ads support coming later this year.

For more detailed information, visit the Apple Developer website.