Nathan Huang

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Apple Enhances App Store Search and Custom Product Pages with Focus State and Deep Links

9 months ago

Apple is introducing two updates for App Store Connect and Search. Focus State will enhance App Store searches with recent searches and personalized suggestions, impacting Apple Search Ads by emphasizing high-traffic keywords. Deep Links for Custom Product Pages will enable direct navigation from ads to specific app content, improving user experience and potentially boosting conversion rates. Focus State is coming later this year, while Deep Links are available now.

AI marketing workflows made simple

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Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.