Nathan Huang

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Apple Enhances App Store Search and Custom Product Pages with Focus State and Deep Links

1 years ago

Apple is introducing two updates for App Store Connect and Search. Focus State will enhance App Store searches with recent searches and personalized suggestions, impacting Apple Search Ads by emphasizing high-traffic keywords. Deep Links for Custom Product Pages will enable direct navigation from ads to specific app content, improving user experience and potentially boosting conversion rates. Focus State is coming later this year, while Deep Links are available now.

Meta Ads Audit Checklist

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Run a Meta Ads audit with 100+ data points using a structured, automated checklist. Review campaigns, ad sets, ads, creatives, targeting, budgets, and delivery settings to spot hidden issues and missed optimizations. Built for agencies and teams managing multiple accounts who want consistent audits, faster reviews, and clear, actionable insights—without manual digging.