Nathan Huang

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Apple Enhances App Store Search and Custom Product Pages with Focus State and Deep Links

1 years ago

Apple is introducing two updates for App Store Connect and Search. Focus State will enhance App Store searches with recent searches and personalized suggestions, impacting Apple Search Ads by emphasizing high-traffic keywords. Deep Links for Custom Product Pages will enable direct navigation from ads to specific app content, improving user experience and potentially boosting conversion rates. Focus State is coming later this year, while Deep Links are available now.

Automate Meta Ads Creative Generation and Uploading

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Markifact automates the creation and uploading of Meta ads using AI. Users generate custom visuals and matching ad copy by writing detailed prompts and uploading reference images. Ads are uploaded in a paused status for review before going live. This tool allows for quick creation of multiple ad variations, adaptation to market trends, and scaling of campaigns without needing extensive design or copywriting resources.