Nathan Huang

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Apple Enhances App Store Search and Custom Product Pages with Focus State and Deep Links

5 months ago

Apple is introducing two updates for App Store Connect and Search. Focus State will enhance App Store searches with recent searches and personalized suggestions, impacting Apple Search Ads by emphasizing high-traffic keywords. Deep Links for Custom Product Pages will enable direct navigation from ads to specific app content, improving user experience and potentially boosting conversion rates. Focus State is coming later this year, while Deep Links are available now.

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