Apptweak's algorithm detector tool has reported three updates to the Apple App Store's search algorithm in the last three months, with the most recent occurring this morning. This frequency of changes stands in contrast to the Google Play Store, which has reportedly implemented only one minor update during the same period.
These algorithm updates can potentially affect app visibility and rankings, making them a point of interest for App Store Optimization (ASO) professionals. The series of changes in the Apple App Store may require ASO experts to adjust their strategies more frequently than usual.
Key points:
- Three Apple App Store algorithm updates detected in three months
- Google Play has had one minor update in the same timeframe
- These changes may impact app performance metrics
Given these developments, ASO professionals might consider:
- Monitoring their apps' performance metrics closely
- Analyzing the impact of these changes on their current strategies
- Preparing to adapt their ASO approaches if necessary
I's worth noting that anomaly score is represented by a blue line on Apptweak's algorithm detector tool. Two red lines indicate the thresholds for unusual behavior on the Apple or Google Play Store. When the anomaly score (blue line) rises above the +3 threshold, it signifies an unusually high amount of keyword movements, potentially indicating an algorithm update.
