Apple App Store Sees Three Algorithm Updates in Three Months
5 months ago
Apptweak's algorithm detector tool reported three updates to the Apple App Store's search algorithm in the last three months, with the latest today, contrasting with Google Play Store's single minor update in the same period. These updates can impact app visibility and rankings, requiring ASO professionals to frequently adjust their strategies. ASO experts should monitor app performance metrics, analyze the changes' impact, and adapt their approaches.