Yuri Shub

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Apple App Store Sees Three Algorithm Updates in Three Months

1 years ago

Apptweak's algorithm detector tool reported three updates to the Apple App Store's search algorithm in the last three months, with the latest today, contrasting with Google Play Store's single minor update in the same period. These updates can impact app visibility and rankings, requiring ASO professionals to frequently adjust their strategies. ASO experts should monitor app performance metrics, analyze the changes' impact, and adapt their approaches.

Automate Meta Ads Creative Generation and Uploading

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Markifact automates the creation and uploading of Meta ads using AI. Users generate custom visuals and matching ad copy by writing detailed prompts and uploading reference images. Ads are uploaded in a paused status for review before going live. This tool allows for quick creation of multiple ad variations, adaptation to market trends, and scaling of campaigns without needing extensive design or copywriting resources.